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FOR IMMEDIATE RELEASE

December 18, 2003

SUBJECT:
Poof Products, Inc announces a name change to
Poof-Slinky®.

 

Poof Products, Inc. announced today its merger with James Industries, Inc. of Hollidaysburg, Pennsylvania, a wholly owned subsidiary of the Corporation. The merger, effective January 1st, 2004, will result in a collective name change to “Poof-Slinky®, Inc.”

The new corporate identity reflects a strategic initiative to provide operating efficiencies and better serve the expanding retail account base. In addition, Poof-Slinky®, Inc. will recognize economies of scale in fringe benefit plans, increased purchasing power, and tax planning.

Poof Products, Inc., a leading manufacturer of foam sports balls in North America, purchased James Industries, Inc. in 1998. Best known as the manufacturer of the Slinky®, James Industries, Inc. has expanded the market penetration of the Slinky® Brand over the last five years as a subsidiary of Poof.

“Consumers and retailers can expect the same high levels of quality and service that they have known throughout our alliance. The best is yet to come from Poof-Slinky®Inc.,” stated Ray Dallavecchia, CEO and President of Poof Products, Inc.

Poof-Slinky®, Inc. is a leading manufacturer of foam sport balls in North America and maker of the world famous Slinky®, manufactured with pride in Hollidaysburg, PA.


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